The next celebrity in line to design is the two-time Academy Award winner Hilary Swank. She has been working the DMA Designers Management agency, to develop a concept for an apparel collection with an athletic bend, reports WWD.
DMA co-founder Marc Beckman said Swank initially thought about a T-shirt line that “provided motivation and inspiration,” but given her athletic background — Swank used to be competitive gymnast — it quickly evolved into a line with an sporty bent. “Our platform is a contemporary, outdoor, athleisure brand,” Beckman said. (WWD)
DMA is currently interviewing designers for Hilary Swank's apparel collection.